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Localization makes your recruitment process more effective. Jan Bilek from Localazy for The Recursive
International teams are common nowadays. Thanks to globalization, the opening of borders, increased migration, and the rise of remote work, HR departments are recruiting candidates worldwide. The recruitment process is usually conducted in English and standardized. However, localization — adapting recruitment materials to the culture of a specific country — offers the opportunity to improve employer branding, attract more talent, and spark interest in the job offer.