Localazy is a user-friendly platform that combines in-house translators, automated professional translations, and crowdsourcing translations. It provides localization - translation with country-, region- and culture-specific considerations.

Service:
PR & Growth Support
25
Media Publication
502K
Estimated Views
14,2M
Total Audience
Localazy

About

We support Localazy's mission of equal access to online content in three ways. Firstly, our task is to build the startup's visibility through the market and expert articles. Secondly, we educate people about language localization by publishing in valuable media outlets. Finally, we create opportunities for the Localazy team to share their knowledge by arranging interviews and educational publications.

Localazy is a cutting-edge platform designed to streamline and enhance the localization process for software and digital content. It provides tools and services that automate and simplify the translation and adaptation of applications, websites, and other digital products into multiple languages. By leveraging advanced technology, Localazy helps businesses efficiently manage and scale their localization efforts, ensuring that their products are accessible and relevant to global audiences. The platform supports collaboration between developers, translators, and project managers, offering features such as real-time updates, translation memory, and context-aware translations to improve accuracy and consistency.

Václav Hodek, CEO of Localazy
Localazy

Results

PR activities for the Localazy startup focused on three key areas. Firstly, we intensively built the company’s visibility by engaging in strategic media campaigns across leading international outlets. Secondly, we concentrated on enhancing the startup team’s image by organizing interviews that allowed them to showcase their expertise. Lastly, we conducted educational initiatives on language localization, creating valuable educational materials and articles to raise awareness and understanding in this field. These efforts collectively strengthened Localazy’s market position and increased community engagement.

👉 Planning synchronized activities

Building on our market and competition analysis, we carefully crafted communication activities and established clear, measurable KPIs.

👉 Founder interview and international media

We effectively captured the attention of international journalists with Localazy's innovative technology. We organized interviews and coordinated publications where the Localazy team could showcase their deep knowledge on the critical role of localization.

👉 Widespread media visibility

We successfully organized and coordinated widespread media visibility for Localazy. Publications about the company appeared in AinCapital, ESG Trends, The Recursive, Tech EU, among others. We presented Localazy in business, economic and ESG media, showing the important social problem it solves.

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Selected publications:

  1. Rzeczpospolita https://cyfrowa.rp.pl/biznes-ludzie-startupy/art40268461-jak-zmniejszyc-bariery-jezykowe-w-internecie-czesi-maja-rozwiazanie
  2. Tech EU https://tech.eu/2024/04/30/localazy-brings-its-localised-translation-services-to-polish-brands/
  3. Mam Biznes https://mambiznes.pl/aktualnosci-2/startup-news/localazy-wchodzi-polski-rynek-czeski-startup-bedzie-wspierac-firmy-walce-dyskryminacja-jezykowa-110921 
  4. AiN Capital https://ain.capital/2024/04/30/localazy-expands-into-polish-cee-markets/?utm_source=linkedin&utm_medium=post&utm_campaign=30-04
  5. ESG Trends https://esgtrends.pl/debiut-localazy-czeski-startup-bedzie-wspieral-firmy-fundacje-i-organizacje-non-profit/
  6. The Recursive https://therecursive.com/localization-is-your-secret-weapon-to-expand-and-it-doesn-t-have-to-be-expensive/ 
  7. Founders Today  https://www.founderstoday.news/common-mistakes-in-communications/ 
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